Handling Competition

How Our Indoor Play Facility Stands Out From the Rest

How Our Indoor Play Facility Stands Out From the Rest

Indoor playgrounds are gaining popularity because they offer comfortable and secure play areas, and they give kids a chance to burn energy regardless of weather conditions.

As more play cafes begin to pop up around the country and in our own neighborhood, we want to remind you how we think Climbing Vines Cafe & Play is different from other indoor play spaces...

Climbing Vines Cafe’ & Play is a place for parents to bring their children for low-key, imaginative play while they can indulge in a gourmet coffee and snacks, interaction with other parents, and some much-needed unwind time. We strive to add as much value to our customers’ experience as possible. After all, why pay to play if we only offer things children can find in their own homes?

How to Deal with Copycat Competitors in Your Indoor Playground Business

How to Deal with Copycat Competitors in Your Indoor Playground Business

For a year or so after Climbing Vines opened, I could barely go one day without checking the websites and social media accounts of my local competitors. I was constantly looking over my shoulder, hoping and praying that no one would “copy” my business idea and steal all of my customers.

After two direct “copycats” opened within the first few years, it turns out that I was right about one thing: when someone finds success doing something, others will quickly recognize that and attempt to emulate it as best as they can.

However, I was wrong in thinking that these “copycats” would have an impact on my own business.

Should you Consider Opening an Indoor Playground Franchise?

Should you Consider Opening an Indoor Playground Franchise?

If you dream of going into business for yourself but you’d rather not build your business from scratch, franchising might be the right choice for you! However, it can also have a variety of drawbacks.

Franchising (and all the legal jargon that goes with it) can be confusing for first time business-owners, so today I’m going to break down the advantages and disadvantages and how franchising differs from licensing.

6 Ways we Deliver an Above-and-Beyond Birthday Party Experience

6 Ways we Deliver an Above-and-Beyond Birthday Party Experience

At Climbing Vines Cafe & Play, we offer a variety of services from classes and camps to open-play and private events. It’s our adult and child-friendly birthday parties, though, that we have chosen as our focus.

While we, of course, put time and resources towards making each aspect of our business the best it can be, I have found that having one primary focus helps us best serve our customers. Having one top priority has also helped our indoor playground stand out against our local competition because we have established ourselves as the “go-to” premier venue for private birthday parties, particularly for children turning ages one, two, and three.

But creating a stellar reputation takes more than simply declaring a focus. It’s essential that you plan your entire process, from the very first customer touch point to the last, with this priority in mind. There are a few different ways that we go above and beyond with our birthday party process that gives our clients such an excellent experience that they not only book their events with us year after year, but they also refer their friends and family.

9 Tips for Handling Online Criticism as a Business Owner

9 Tips for Handling Online Criticism as a Business Owner

If I am being honest, this has been a post that’s been on my “idea board” for months. Handling online criticism has always been a struggle for me, and I am still constantly learning and maturing as a business owner.

This past week, I had an angry woman orchestrate a coordinated social media attack on my business and me personally, and it left me gutted for hours. I could tell soon after she messaged me that she was attempting to get a rise out of me for social media attention, which was confirmed by the other reviews she had been recently leaving local businesses.

However, I was able to take (most) of my own advice and quickly diffuse the situation. I didn’t handle it perfectly, but I have absolutely come a LONG way from my early years as a business owner, and I am proud of my response to the situation and still stand by it.

My hesitation to write this post stems from the fact that I am not perfect, in this area especially. I have made some major mistakes in dealing with online reviews and criticism that still haunt me to this day. My temper is HOT (like the SUN hot) and I often take reviews very personally because I care so deeply about my business and think of it as an extension of myself.

Opening an Indoor Playground- The 6 Main Ways to Make Money

Opening an Indoor Playground- The 6 Main Ways to Make Money

One of the most common questions I get from my students inside Play Cafe Academy and from prospective owners inside my inbox is: how do we make money? So, variations of this question might be, What are our revenue streams? How do they compare to one another? Is there a “right” model to make the most money when operating an indoor playground or play cafe?

And my answer, for my business, is simple. We focus on parties. That is where the majority of our revenue comes from and our birthday party packages are high-end and high-margin, so they are a very profitable revenue stream for our business and we are proud of the experience we give all of our party clients.