Owning any business can be difficult as an introvert, but it can be especially challenging when the business is a local brick-and-mortar retail venture.
Even if the owner is not physically present at the store much, the thousands of interactions with customers each week can still require a great deal of intervention and therefore energy from the business owner.
For example, even though I only physically work at my cafe a few times a month-- I am still constantly interacting with customers every day. Whether it be via email, social media, or phone-- technology has made it easier for anyone to get in touch with us.
And since our social media and marketing strategies rely so heavily on video and “behind the scenes” peeks-- it can become overwhelming feeling like I am constantly putting myself “out there” and opening myself up to others (and their positive and negative feedback, as well).