play cafe academy

9 Tips for Handling Online Criticism as a Business Owner

9 Tips for Handling Online Criticism as a Business Owner

If I am being honest, this has been a post that’s been on my “idea board” for months. Handling online criticism has always been a struggle for me, and I am still constantly learning and maturing as a business owner.

This past week, I had an angry woman orchestrate a coordinated social media attack on my business and me personally, and it left me gutted for hours. I could tell soon after she messaged me that she was attempting to get a rise out of me for social media attention, which was confirmed by the other reviews she had been recently leaving local businesses.

However, I was able to take (most) of my own advice and quickly diffuse the situation. I didn’t handle it perfectly, but I have absolutely come a LONG way from my early years as a business owner, and I am proud of my response to the situation and still stand by it.

My hesitation to write this post stems from the fact that I am not perfect, in this area especially. I have made some major mistakes in dealing with online reviews and criticism that still haunt me to this day. My temper is HOT (like the SUN hot) and I often take reviews very personally because I care so deeply about my business and think of it as an extension of myself.

Opening an Indoor Playground- The 6 Main Ways to Make Money

Opening an Indoor Playground- The 6 Main Ways to Make Money

One of the most common questions I get from my students inside Play Cafe Academy and from prospective owners inside my inbox is: how do we make money? So, variations of this question might be, What are our revenue streams? How do they compare to one another? Is there a “right” model to make the most money when operating an indoor playground or play cafe?

And my answer, for my business, is simple. We focus on parties. That is where the majority of our revenue comes from and our birthday party packages are high-end and high-margin, so they are a very profitable revenue stream for our business and we are proud of the experience we give all of our party clients.

4 Ways to Market an Indoor Playground or Play Cafe

4 Ways to Market an Indoor Playground or Play Cafe

Many owners feel like marketing their business online is just putting posts up on Facebook, but there is SO much more to it than that. Marketing is building an email list, it’s having a high-converting website, it’s having a word-of-mouth marketing strategy, and it’s converting your customers with IN-STORE marketing.

3 Mistakes to Avoid when Opening an Indoor Play Center

3 Mistakes to Avoid when Opening an Indoor Play Center

After 3 years in business at Climbing Vines Cafe & Play, I finally understand the saying, “Hindsight is 20/20.” As I was preparing to open, my never-ending task list seemed overwhelming.  As a result, I rushed through a few crucial phases of the opening process. While discussing this topic with other play cafe owners, I realized I was not alone. It’s certainly easy to make a few oversights and incorrect decisions when you face so many daily. That’s why I’ve compiled the three most common mistakes indoor playground business owners have made to prevent you from facing the same fate.